ABSTRACT
Since COVID-19 was declared a global pandemic, scholars and practitioners have put much effort into testing effective advertising strategies for COVID-19 vaccinations. Guided by humor theories, this study aimed to examine (1) the effect of humor on persuading COVID-19 vaccination and (2) the moderating role of trust in government for the unvaccinated population. Across two studies (college students and general adult populations), for lower trust in government individuals, through greater public service advertisement (PSA) processing depth and believability, there was a higher vaccination intention after the humor (non-humor) advertisement. For higher trust in government individuals, there was evidence that the vaccination intention was lowered after the humor (vs. non-humor) message through lowered PSA processing depth and believability. This study expands humor theory into testing COVID-19 vaccination messages while considering an individual psychological factor, trust in the government, that has emerged as an essential determinant to COVID-19 messaging. The contributions to COVID-19 vaccination advertising strategy and advertising to the unvaccinated population, in general, are discussed.
ABSTRACT
The purpose of this study was to understand the phenomenon of marital conflict during the coronavirus disease (COVID-19) emergency in South Korea by adapting the vulnerability-stress-adaptation model (VSA;Karney and Bradbury 1995). The public emergency of COVID-19 and social distancing policies caused emotional distress, so-cial isolation, lack of support, and economic crisis in families, increasing the risk of marital conflict. Eleven wo-men who reported experiencing severe marital conflict during the COVID-19 pandemic were interviewed by tele-phone. The interview data were analyzed through directed content analysis. The women experienced 1) malad-aptation to sudden life changes, 2) family role confusion, 3) economic crisis, and 4) invasion of personal space. These adverse experiences, along with the influence of their spouses' personality traits, led to reduced physical and psychological interaction between the partners and severance of their relationship. Attention must be paid to the mental health and well-being of families to prevent their dissolution. There is an urgent need for com-munity-based psychological intervention and support for families who are house-bound for long periods. Addi-tionally, government policies are necessary to lighten or share the childcare burden on families during the crisis, so women are not compelled to take career breaks.
ABSTRACT
As the amount of ventilation required in buildings has increased to prevent the spread of COVID-19, the inflow of high humidity outside air in summer has increased the processing rate of latent heat loads as well as sensible heat loads. Accordingly, the ability to handle the latent heat load with low energy consumption has become important in order to maintain a comfortable indoor environment. In this study, a humidity control device composed of a desiccant rotor was designed and manufactured, and performance experiments were performed. Using an empirical formula obtained through experiments, a thermal environment simulation was conducted for a school classroom. Furthermore, a temperature-humidity control device that combines a desiccant rotor and heat pump was proposed, and the performance and energy consumption were analyzed by comparing it with the existing heat pump design. With conventional temperature control method using a heat pump, the average indoor relative humidity values in August were 65.7 %, which exceeds the set relative humidity range of 50 +/- 5 %. On the other hand, when using the temperature-humidity control device, the average indoor relative humidity values in August was 50.2 %, a more comfortable indoor environment than when using a conventional method. In addition, the energy consumption was reduced by 3 % compared to existing heat pump design.